• Menu

    Original Jianbing

    egg, cracker, 13 sauce, scallions, cilantro, homemade chili sauce

    $8

    Choose a Protein

    Organic Lemon-Garlic Chicken

    Pasture-Raised Hoisin-Lime Beef

    Honey-Ginger Tofu

    + $4

     

    add an extra egg

    add Chinese pickle

    + $1

    Hong Kong Iced Lemon Black Tea

    Yunnan black tea with organic wildflower honey and lemon

    $4

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    Creating

    The Original

     

     

     

    The Batter

    面糊 miànhú

    Sticking to Tradition

     

    We make our classic jianbing batter with the traditional mix of flours that have been used for centuries. The result is a delicious semi-sweet crepe that stays true to jianbing's roots. Certified by the Better Batter Bureau.

    The 13 Sauce

    甜面酱 tiánmiànjiàng

    Sweet and Savory

     

    If you haven't had our 13 sauce, you're in for a treat. Sweet, savory, and surprising, this sauce sets jianbing apart and will have you clamoring for more!

    The Cracker

    脆饼 cuìbǐng

    Harnessing the Crunch

     

    The cracker gives jianbing its signature crunch. We make our addictive crackers by hand from scratch using a recipe that perfectly balances texture and taste. Prepare for crunchoff.

    The Chili Sauce

    辣椒酱 làjiāo jiàng

    That Extra Somethin'

     

    We like our jianbing with just the right kick, so we make our own chili sauce from scratch. Handmade with dried chiles and raw passion, this sauce draws you in and leaves you glowing. You're either hot or you're not!

  • It started with the Original.

    Every morning in Shanghai and across China, thousands of people line up to get their daily jianbing fix. The jianbing breakfast is iconic, traditional, and downright delicious. When I visited China for the first time — prompted by my fascination with Chinese language, culture and (especially) food — I fell quickly in love with jianbing.

     

    Jianbing has its heritage in northern China. If you've had jianbing in China, you've probably tasted jiānbing guǒzi (煎饼果子), which originated from Tianjin and is sold widely in Beijing. If you're a real aficionado, you may also be familiar with shāndōng záliáng jiānbing (山东杂粮煎饼), which originated from Shandong province and has evolved into a staple of street food culture in Shanghai. The versions are quite different, and it was after I moved to Shanghai and began working that I discovered the crunchy, sweet-savory jianbing after which we’ve modeled our “Original” jianbing.

     

    I’ve always been passionate about food, but never about anything as much as jianbing and the incredible world that it comes from. I hope that, when you visit Jianbing Company, we can share with you not only our delicious jianbing-centric menu, but also a glimpse of the rich culinary culture and history that surrounds this unique and wonderful Chinese classic!

    Let's go on a jianbing adventure.

    If you've had jianbing in Shanghai, you know our “Original". Using fresh, locally and ethically sourced ingredients -- combined with a few key spices imported direct from jianbing's homeland -- we're committed to honoring jianbing's heritage by pursuing an "Original" jianbing that’s just like those on the streets of Shanghai. All of the components of our jianbing are house-made: the chili sauce begins with whole Chinese chilis, the cracker with our made-from-scratch dough. This true-to-Shanghai “Original” is the foundation for the rest of our menu, which includes a few of our own creative takes on the Shanghai staple.

     

    Starting with the “Original”, you can choose your own adventure. Add applewood-smoked bacon for a hearty breakfast. Revolutionize lunch with thin-sliced lemon-garlic chicken or hoisin-lime beef. Keep it veg with honey-ginger tofu. I have a sneaking suspicion you’ll love it all!

     

     

     

    - Reuben Shorser, co-founder

  • Press

    "The cheap eat of the year"

    "The five best new vendors coming to Smorgasburg"

    "The hottest eats of summer 2016"

    "16 of the most delicious things you can eat at Smorgasburg"

    "Ultimate 2016 brunch eats"

    "7 Best Brooklyn Bites"

    "The verdict? Tasty."

    "The best-kept street food snack from China is unknown no longer"

  • Every weekend, all season long.

  • Keep Up with Us!

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    The Team

     

     

     

    Reuben Shorser

    Co-Founder

     

    A trumpet-playing consultant turned chef, Reuben learned the art of jianbing on the streets of Shanghai from a native of Shandong Province. A fluent Mandarin speaker, he has pursued his love of China's culture, people, and food (as long as it's spicy!) for years.

     

    Reuben and Tadesh go all the way back to band camp in 7th grade, where Reuben had his first girlfriend, for a total of 8 hours.

    Tadesh Inagaki

    Co-Founder

     

    Tadesh is an actor, start-up geek, and jianbing fanatic. Born and raised in Boston, Tadesh had his first jianbing while visiting Reuben in Shanghai, and it's just about the only food he's eaten since.

     

    When he's not in front of a jianbing griddle, Tadesh can usually be found chopping chilis, stirring batter, or staring forlornly out the window while Reuben goes on dates.

  • Want Us Over?

    Get ready for a different kind of catering experience.

     

    With every jianbing made to order, we'll bring the unique Jianbing Company experience to your office, home, or anywhere in between!