• Menu

    1: Base


    four-grain crepe, egg, scallion, cilantro, 13 sauce, chili sauce, cracker

    Jidan bing

    scallion pancake, egg, scallion, cilantro, romaine, pickled onion, house hoisin, chili sauce

    Rice bowl

    Chinese purple "forbidden" rice, daily vegetable, pickled onion, scallion, cilantro, pickled mustard root, house hoisin, chili sauce

    2: Protein

    Lemon-Garlic Chicken

    Hoisin-Lime Beef

    13-Spice Pork

    Smoked Bacon

    Honey-Ginger Tofu


    + Extra egg

    + Pickled mustard root


    3: Soup & Sides

    Stir-fried egg and tomato soup w/ Shandong noodles (cup or bowl)

    Daily vegetable

    Hunan smashed cucumber salad

    Hong Kong Iced Lemon Black Tea

    Yunnan black tea with organic wildflower honey and lemon


    Jianbing Company at

    Dekalb Market Hall

    Our first permanent location, open seven days a week.



    Sunday - Wednesday 11am - 9pm

    Thursday - Saturday 11am - 10pm


    Located in the CityPoint complex at

    445 Albee Square West in Downtown Brooklyn


    Take the

    B / Q / A / C / E / 2 / 3


    Learn more about the Dekalb Market Hall


  • Want Us Over?

    Get ready for a different kind of catering experience.


    With every jianbing made to order, the Jianbing Company catering experience is perfect for your office, home, or anywhere in between!





    The Original




    The Batter

    面糊 miànhú

    Sticking to Tradition


    We make our classic jianbing batter with the traditional mix of flours that have been used for centuries. The result is a delicious semi-sweet crepe that stays true to jianbing's roots. Certified by the Better Batter Bureau.

    The 13 Sauce

    甜面酱 tiánmiànjiàng

    Sweet and Savory


    If you haven't had our 13 sauce, you're in for a treat. Sweet, savory, and surprising, this sauce sets jianbing apart and will have you clamoring for more!

    The Cracker

    脆饼 cuìbǐng

    Harnessing the Crunch


    The cracker gives jianbing its signature crunch. We make our addictive crackers by hand from scratch using a recipe that perfectly balances texture and taste. Prepare for crunchoff.

    The Chili Sauce

    辣椒酱 làjiāo jiàng

    That Extra Somethin'


    We like our jianbing with just the right kick, so we make our own chili sauce from scratch. Handmade with dried chiles and raw passion, this sauce draws you in and leaves you glowing. You're either hot or you're not!

  • It started with the Original.

    Every morning in Shanghai and across China, thousands of people line up to get their daily jianbing fix. The jianbing breakfast is iconic, traditional, and downright delicious. When I visited China for the first time — prompted by my fascination with Chinese language, culture and (especially) food — I fell quickly in love with jianbing.


    Jianbing has its heritage in northern China. If you've had jianbing in China, you've probably tasted jiānbing guǒzi (煎饼果子), which originated from Tianjin and is sold widely in Beijing. If you're a real aficionado, you may also be familiar with shāndōng záliáng jiānbing (山东杂粮煎饼), which originated from Shandong province and has evolved into a staple of street food culture in Shanghai. The versions are quite different, and it was after I moved to Shanghai and began working that I discovered the crunchy, sweet-savory jianbing after which we’ve modeled our “Original” jianbing.


    I’ve always been passionate about food, but never about anything as much as jianbing and the incredible world that it comes from. I hope that, when you visit Jianbing Company, we can share with you not only our delicious jianbing-centric menu, but also a glimpse of the rich culinary culture and history that surrounds this unique and wonderful Chinese classic!

    Let's go on a jianbing adventure.

    If you've had jianbing in Shanghai, you know our “Original". Using fresh, locally and ethically sourced ingredients -- combined with a few key spices imported direct from jianbing's homeland -- we're committed to honoring jianbing's heritage by pursuing an "Original" jianbing that’s just like those on the streets of Shanghai. All of the components of our jianbing are house-made: the chili sauce begins with whole Chinese chilis, the cracker with our made-from-scratch dough. This true-to-Shanghai “Original” is the foundation for the rest of our menu, which includes a few of our own creative takes on the Shanghai staple.


    Starting with the “Original”, you can choose your own adventure. Add applewood-smoked bacon for a hearty breakfast. Revolutionize lunch with thin-sliced lemon-garlic chicken or hoisin-lime beef. Keep it veg with honey-ginger tofu. I have a sneaking suspicion you’ll love it all!




    - Reuben Shorser, co-founder

  • Press

    "It's incredible"

    "Finding the Joys of Jianbing"

    "The five best new vendors coming to Smorgasburg"

    "16 of the most delicious things you can eat at Smorgasburg"

    "The cheap eat of the year"

    "Food that stands out among [Dekalb Market Hall's] 39 other vendors"

    "The hottest eats of summer 2016"

    "The verdict? Tasty."

    "7 Best Brooklyn Bites"

    "Ultimate brunch eats"

    "The best-kept street food snack from China is unknown no longer"

  • Find Us at the Dekalb Market Hall , and at the Urbanspace Holiday Market starting Nov 20!

    Satisfy your jianbing craving 7 days a week.

    Dekalb Market Hall


    Sunday - Wednesday 11am - 9pm

    Thursday - Saturday 11am - 10pm


    Located at CityPoint

    445 Albee Square West in Downtown Brooklyn


    Take the

    B / Q / A / C / E / 2 / 3


    Urbanspace Garment District Holiday Market

    November 20th to December 24th



    Monday - Sunday 11am - 8pm

    Closed Thanksgiving Day


    Located on Broadway between 40th and 41st street.


    Take the

    N / Q / R / 1 / 2 / 3

  • Keep Up with Us!




    The Team




    Reuben Shorser



    A trumpet-playing consultant turned chef, Reuben learned the art of jianbing on the streets of Shanghai from a native of Shandong Province. A fluent Mandarin speaker, he has pursued his love of China's culture, people, and food (as long as it's spicy!) for years.


    Reuben and Tadesh go all the way back to band camp in 7th grade, where Reuben had his first girlfriend, for a total of 8 hours.

    Tadesh Inagaki



    Tadesh is an actor, start-up geek, and jianbing fanatic. Born and raised in Boston, Tadesh had his first jianbing while visiting Reuben in Shanghai, and it's just about the only food he's eaten since.


    When he's not in front of a jianbing griddle, Tadesh can usually be found chopping chilis, stirring batter, or staring forlornly out the window while Reuben goes on dates.

  • Stay in Touch

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