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Reuben Shorser
Co-Founder

A trumpet-playing consultant turned chef, Reuben learned the art of jianbing on the streets of Shanghai from a native of Shandong Province. A fluent Mandarin speaker, he has pursued his love of China's culture, people, and food (as long as it's spicy!) for years.

Reuben and Tadesh go all the way back to band camp in 7th grade, where Reuben had his first girlfriend, for a total of 8 hours.


Tadesh Inagaki
Co-Founder

Tadesh is an actor, start-up geek, and jianbing fanatic. Born and raised in Boston, Tadesh had his first jianbing while visiting Reuben in Shanghai, and it's just about the only food he's eaten since.

When he's not in front of a jianbing griddle, Tadesh can usually be found chopping chilis, stirring batter, or staring forlornly out the window while Reuben goes on dates.